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Analytics of Attention Retention Patterns in Vertical Videos — What Is It? Everyone who creates vertical content wants their videos to get views. Some study social media algorithms, others constantly monitor trends. But if you look at the system as a whole, both algorithms and trends are just consequences, not the cause. They are merely tools in the hands of social networks. So what is their true purpose? The true purpose is — capturing the user's attention! Algorithms are specifically tuned to the goal of “increasing the time a person spends watching content.” Trends are “bright short flashes” that temporarily boost the average time spent viewing content. Understanding this simple idea literally elevates you to a new level. A level where there’s no longer a race for algorithms and trends. A level where content creation can be approached systematically, without haste, and with maximum efficiency. Analytics of Attention Retention Patterns in Vertical Videos — is a systematic approach to studying patterns in content that attract and hold users’ attention. It involves a detailed analysis of hundreds or thousands of videos within a specific niche and period, resulting in the most comprehensive understanding of what retains users’ attention. This is not about tables and numbers, not about a list of what went viral; it’s about understanding the mechanisms of attention retention in vertical videos. It’s about what cannot be seen without analyzing large datasets.