Мой личный склад идей

Will SaaS solutions die, and will IT startups become pointless? The 2010s were the era of IT startups. Back then, the market, the idea, and the code itself were barriers to entry. Any new SaaS with a unique feature was considered innovative. Now, everything is changing. Creating new startups is gradually losing its sense in terms of prospects, and already established SaaS solutions are under threat from dozens of equally high-quality clones. Let's figure it out. **Main thesis: code is no longer a barrier** Previously, to create a product, you had to invest seriously in money, time, and people. For this reason, it was more profitable for businesses to pay for a subscription than to develop their own solution. Now, this barrier has almost disappeared. LLMs and no-code tools have radically reduced the cost and time of development. You no longer need to keep a team of programmers; to build a CRM tailored to your company's needs, just one mid-level developer is enough. And you get a fully your own product: no payments of 1000–2000 ₽ per user, no data leaks to third-party clouds, and complete freedom in modifications and customization. But that's not all Solutions are already entering the market that will want their share, for example, the same CRMs. A couple of enthusiasts can create a clone of a popular system in a couple of weeks, add a "one-click" migration, and set a price twice as low. Meanwhile, exactly the same idea is being implemented by ten other teams. **What about startups?** Now, any idea can be easily and quickly copied. Previously, many saw an opportunity, but only one did it. Now, everyone sees it and does it too, because technology has made it possible. When AI and no-code erase technical barriers, opportunities become publicly accessible, and uniqueness becomes temporary. **Conclusion** SaaS and startups, of course, will not disappear. The era where writing code and having a large team was a competitive advantage has ended. Now, those who succeed are not necessarily the ones making the product, but those creating value around the product — owning data, building an ecosystem, audience, and trust. Or am I just being overly pessimistic? Share your opinion in the comments.