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What responsibilities, risks, and pains do ready-made Reels analytical reports eliminate? Responsibility for "what to shoot" Usually, the client (or the filming team) is responsible for coming up with formats; guessing what is currently working; explaining why this particular approach was chosen. We instead generate reports for a specific niche over a specific period and take full responsibility for: market and competitor analysis; identifying current attention retention patterns; justifying formats based on big data. As a result, the decision of "what to shoot" ceases to be subjective and a personal risk. Risk of wasting budget on ineffective formats Typical pain: videos are produced regularly, quality is good, but there’s no result. We show which formats in the niche no longer generate reach, distinguish random "ups" from systemic patterns, and reduce the number of pointless tests. As a result, there are fewer financial losses, less time wasted by the team, and burnout from meaningless work is decreased. Responsibility for explaining decisions to management Marketing and SMM pain: needing to explain to the owner why videos are shot in a certain way, while for the owner, these decisions seem like "just our gut feeling." The report provides numbers and market observations, logic behind format choices, and arguments to defend the strategy. As a result, decisions can be justified with objective data and figures. Pain of constant market monitoring What usually happens: manually tracking competitors; watching hundreds of videos; trying to catch changes in trends and algorithms. What we provide: regular monitoring; manual work; chaos in data analysis and interpretation. Result: the client receives ready-made, concentrated data without wasting extra time. In summary Ready-made analytical reports remove the client's responsibility for guessing, reduce the risk of budget waste, and shift content decisions from intuition to data and patterns.