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#59 · Published: 2025-06-04 12:10 UTC
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Summary
This article recounts a case where an SEO and development expert helped a company avoid unnecessary expenses by providing a cost-effective solution. The client sought to implement an AI assistant on their website, having previously contacted another contractor who estimated the project at 350,000 rubles, with additional costs for iterative refinements. Upon reviewing the project, the expert identified that developing the AI assistant might not deliver the desired results and proposed testing the hypothesis using existing resources, which was faster and cheaper. This approach revealed that the initial hypothesis was incorrect, saving the client at least 150,000 rubles—equivalent to the expert's own fee—without earning any direct income. The story highlights a common issue where companies invest in solutions based on assumptions rather than verified needs, often leading to unnecessary costs. The expert emphasizes the importance of critical analysis and testing ideas before committing significant resources, ultimately saving clients money and time. This case underscores the value of strategic consulting and cost-effective problem-solving in digital projects, demonstrating that sometimes, the best decision is to avoid unnecessary development altogether.
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