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One way to differentiate yourself from competitors Many have probably heard of the strategy to stand out from competitors. Its essence is to emphasize in your product or business what is missing or clearly inferior in comparison to competitors. This approach helps you stand out among similar offerings on the market, highlight your uniqueness, and effectively occupy your niche. One interesting way to implement this strategy is by leveraging artificial intelligence (AI) capabilities. For example, you can collect reviews about competitors from open platforms (2GIS, Yandex.Maps, etc.), analyze them with AI, and identify key patterns: what users praise and what they complain about. Positive reviews are, of course, important and useful, but they usually won't help you stand out significantly. If competitors are constantly praised for something, it means they are already strong in that area, and your only option is to raise your level to theirs. However, user complaints about competitors are much more interesting information. This is where you can find that very growth point, on which you can build a unique selling proposition. For example, if customers frequently complain about long delivery times, poor technical support, or an inconvenient interface, you can turn this into your strong advantage by emphasizing speed of service, prompt support, or user-friendliness. Another valuable insight you can gain from analyzing reviews with AI is the so-called "missing information." Yes, we're talking about what is not mentioned or rarely mentioned in reviews. Perhaps competitors do not offer something important that no one has noticed or implemented yet. The absence of information is also information, and it hides hidden opportunities. In such cases, AI proves especially useful: it can detect non-obvious connections and ideas that a person might overlook. By using this approach, you gain the opportunity not just to copy competitors' strengths but to create a truly unique product based on real customer needs and expectations. What do you think about this? Would you like to conduct such an analysis?