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Who is responsible for digital transformation in the company? Usually, the idea of digital changes in a company is first voiced by the business owner. They have a vision of where everything should be heading, understand what customers lack, and how they want to grow. But often, the question arises: how exactly to do this? What technologies to use? What really works, and what is just trendy? The IT director seems to be "in the know": they can implement CRM, automate documents, connect BI systems. But if all this is done without a clear understanding of business goals and without focusing on the customer, technologies become just "hardware" — costly and useless. Who can help connect business and technology? This is the task for a CDTO — Chief Digital Transformation Officer. This is a person who translates business language into technology language and vice versa. They help not just to "implement IT," but to do so in a way that brings benefits — to clients, employees, and the business itself. - Helps understand which digital solutions are truly needed; - Builds an action plan: what to implement, when, and why; - Ensures each project delivers results — increased sales, convenience for clients, faster processes; - At the same time, considers not only money (ROI) but also service quality, customer satisfaction (NPS), and team efficiency. A CDTO does not necessarily have to be on staff; they can be invited as a consultant. But they can help formulate a digital transformation strategy and then support its implementation, ensuring everything stays on track and brings real benefits. And who makes decisions about implementing IT solutions, considers the effectiveness of the implementation, and tracks the results in your company?